Главен редактор
  • проф. д-р Христина Николова
Редакционен съвет
  • проф. д-р Христина Николова, УНСC
  • проф. д.с.н. Елка Тодорова, УНСС
  • проф. д.ик.н. Пламен Мишев, УНСС
  • проф. д.н. Мая Ламбовска, УНСС
  • доц. д-р Тодор Недев, УНСС
  • доц. д-р Дорина Кабакчиева, УНСС
Научен секретар
  • доц. д-р Александър Вълков, УНСС
  • ас. д-р Веселина Любомирова, УНСС
Международен редакционен съвет
  • Damian Stantchev, PhD
    Edinburgh NAPIER University, UK

  • Ivaylo Vassilev, PhD
    University of Southampton,UK

  • Prof. Irina Kuzmina-Merlino, PhD
    Transport and Telecommunication Institute, Riga

  • Milan Zdravkovic
    University of Niš, Serbia

  • Prof. Niculae Mihaita, PhD
    Bucharest Academy of Economic Studies, Romania

  • Prof. Ricardo Jardim-Gonçalves, PhD
    UNINOVA institute, New University of Lisbon, Portugal

  • Prof. Ing. Jaroslav Belás, PhD
    Tomas Bata University in Zlín, Czech Republic

  • Prof. John Rijsman, PhD
    Tilburg University

  • Prof. Ing. Zdenek Dvorák, PhD
    University of Zilina, Slovak Republic

  • Prof. Zoran Cekerevac, PhD
    “Union – Nikola Tesla” University in Belgrade, Serbia

Specialization of Tourist Offering by Modeling a Package Tour for Gambling Tourism
Научни трудове на УНСС - Том 1/2019
година 2019
Брой 1

Specialization of Tourist Offering by Modeling a Package Tour for Gambling Tourism


The importance of the issues subject of this study is determined by the fact that Bulgarian tourism is looking for new forms of diversification of the tourism.

The aim of the article is to explore and prove basic steps that correspond to the achieved contributions (results), such as:

  • analysis of good practices in casino tourism;
  • methodological framework for research of specialized sites for gambling tourism identified through determined criteria and evaluation indicators;
  • modeling of a specialized gambling product of an Inbound Tour Operator (ITO) based on survey results.

In order to achieve the objectives and tasks the following research methods have also been used:

  • Overview of theoretical research;
  • Review of materials from international and European organizations;
  • Review of company surveys;
  • Empirical research.
  • Other contributions (results): The model is aimed at assisting the work of tourist managers in identifying and improving the parameters in the selection of suppliers as well as the implementation of good practices in the package tour.

At present, the possibilities for diversification of the product offering of the tour operators are not sufficiently explored in Bulgaria, according to the basic and complementary specialization of the tourist regions and the opportunities for development of all-year-round forms of tourism.

JEL: L83, L21, O26

Ключови думи

experience economy, specialized tourist product, casino tourism, and bundled product of a tour operator
Свалете RP_vol1_2019_No05_M Ianeva, N Gaydarov.pdf

ISSN (print): 0861-9344
ISSN (online): 2534-8957