Главен редактор
  • Огнян Симеонов
Национален редакционен съвет
  • Огнян Симеонов, УНСC
  • Елка Тодорова, УНСС
  • Пламен Мишев, УНСС
  • Мая Ламбовска, УНСС
  • Тодор Недев, УНСС
  • Христина Николова, УНСС
  • Дорина Кабакчиева, УНСС
Международен редакционен съвет
  • Dr. Damian Stantchev
    Edinburgh NAPIER University, UK

  • Dr. Ivaylo Vassilev
    University of Southampton,UK

  • Prof. Dr. Irina Kuzmina-Merlino
    Transport and Telecommunication Institute, Riga

  • Milan Zdravkovic
    University of Niš, Serbia

  • Prof. Dr. Niculae Mihaita
    Bucharest Academy of Economic Studies, Romania

  • Prof. Ricardo Jardim-Gonçalves, PhD
    UNINOVA institute, New University of Lisbon, Portugal

  • Prof. Ing. Jaroslav Belás, PhD
    Tomas Bata University in Zlín, Czech Republic

  • Prof. Dr. John Rijsman
    Tilburg University

  • Prof. Ing. Zdenek Dvorák, PhD
    University of Zilina, Slovak Republic

  • Prof. Dr. Zoran Cekerevac
    “Union – Nikola Tesla” University in Belgrade, Serbia

Business Communications Management on the Internet – Global Practices and Their Dimensions in Bulgaria
Научни трудове на УНСС - Том 1/2019
година 2019
Брой 1

Business Communications Management on the Internet – Global Practices and Their Dimensions in Bulgaria

Резюме

Business communications management is challenged by the dynamic development of technologies and the Internet. Social networks, the Semantic Web 3.0, their impact on psycho-social processes, the formation of opinion, decision making and response, all those raise the question of how adequate the changes in business communications are. The purpose of this study is to analyse the interaction between organizations and digital reality on the world and European markets and to compare it with the Bulgarian practice through a comparative analysis of several influential international studies. The results reveal opportunities for increasing the efficiency of the communications of Bulgarian organizations in the digital environment. A model of innovations that support business communications in increasing their efficiency is proposed.

JEL: M1, D83, M10, M19

Ключови думи

social networks, business communications, offline environment, online environment, Semantic Web, Internet usage, mobile penetration, Internet advertising, communication strategies, digital tools
Свалете RP_vol1_2019_No04_N Mironova, E Harizanova.pdf
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ABSTRACTING AND INDEXING

ISSN (print): 0861-9344
ISSN (online): 2534-8957